Vittorio                          Alberto                          Dublino
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  Vittorio                          Alberto                          Dublino
professional  concerns

In 1994, I have started  my  journey  in  the world of technologies to the point of participating in the research activities promoted by the chair of Sociology  in  the  Orientale University  of  Naples.
Joining the research group of  Umanesimo & Tecnologia [Humanism and Technology], I have got fascinated to this program, aimed to identify and experiment dialogue instruments for a constructive comparison between the humanist-area creative and emerging new media creative.
The  principal  target  was  to  create  a  background  for  a  working  environment,  fair  for  the development of the fundamental cooperation models of job planning, of  the new necessary paradigms for the sustainable development of the emerging  Industry  of  Creative Digital  Contents.
I was committed starting from the analysis of theoretical and experimental points of view dictated by field experience to explore problems which where descending from the “communication dyscrasia” that was configuring between these two competing environments,  two fields,  two cultures which were deeply separated. Accruing the conviction that the necessary action is to spread, in relation to the digital culture, a positive message towards the humanistic space; I was trying to contrast the exclusivist approach that computer technicians were gaining in the first years of development of new technologies for communication and digital media production.
With the construction of the “Hypgnosis” laboratory, in 1996, supported in its design by enterprises and institutions, I worked for two years in a  multidisciplinary and inter-organizational  project  team, where research, creativity, design and production were led to pre-industrial development for multimedia communication services and products for the Digital Content industry; in this model, the  facilitator  of  the communication processes of the humanistic and the technological areas for the multimedia production throught the building line is the MARKETING  function, which is entrusted, in contrasting position if compared to the usual high-tech enterprises schemes, to an Humanist.
In the following years, as a free researcher and under the aegis of non-profit organizations, Local Government Institutions  and  the  Academy,  I worked at the definition of multiple projects,  either for a private and public audience.
In 2005, as a synthesis of a fraction of my activities of study and research moved towards the development of the Information’s Society, I perceive by intuition that the “short circuit” in his development is basically between people over a certain age and  elders;  the  “digital”  which  divides  Italy  is  majorly  Cultural, especially in the population age 45+. 
I design a project which i call PDCo45 and I propose to the Academy the necessity to introduce on the market a new professional profile, which I like to define as “Mediator of Digital Culture”.
The enlightened Suor Orsola University of Naples, first in Italy, establishes ante-litteram the first post-graduate program  for  Mediators of  Digital Culture trying to sensitize the Institutions of this problem, still not fully comprehended in Italy.  Some years later, the EU announces that there is a tangible risk of social exclusion of a great branch  of  the population provoked by a cultural gap towards the Digital Culture. 
The effect of this phenomenon a big minority of the citizens are placed in the condition of cultural disability which might be the potential cause of social exclusion,  but he keeps on working for a full right of membership in the Information Society.
Still  working in the other segment,  the one related to the productive aspects of research themes started with the project Umanesimo e Tecnologia,  in 2007,  with the final aim to apply the new model of productive organization, experimented in the previous years, I build  the  Rebel  Alliance Hypgnosis Enterprise,  which  in  a  few  years reaches the peak in a majority  of  the segments in Italy’s  Industry  of  Digital  Contents.
In 2010 Rebel Alliance, after the headquarters in Rome, opens  a branch  in Hollywood,  California,  United States.
In  2011  Rebel Alliance awarded of the David di Donatello as “Best Digital Visual Effects”  from the Italian Movie Academy.
In  2012  Rebel Alliance,  guided  by  an industrial philosophy which builds a strong foundation for its  innovative organizational  paradigm in multidisciplinary  research - which Vittorio experimented in first person in the previous years  -   enlarges its network. 
Rebel Alliance  is devoted  to  consultancy,  management  and  production  in  the  Industry  of  Digital  Contents;  comprehending  digital   studios  and   artists,  researchers  and  various professionals  in  a  particular cooperative ecosystem  which  virtually  operates  in  Europe,  North/South   America and Middle East,  and   looking   forward   to  the opening  its  fifth  branch  in  Asia.
© 1994 - 2017 vittorio dublino